For businesses investing in ads and looking for clearer sales growth

Turn ad spend into measurable sales—with less waste and clearer decisions.

I manage the ad, landing page and tracking as one system, then turn the data into tests and decisions that improve sales opportunities and clarify where the budget goes.

  • Tracking from ad to order
  • Decisions built on clear data
  • Continuous optimization without waste

30 minutes · Find the biggest leak and the first test worth running · No obligation

Proof of experience

Brands I have previously worked with.

Experience across e-commerce, healthcare, consumer products and professional services.

  • Exir Medical Complex
  • Perfecta Dental Clinic
  • Pet Care
  • Ruwaa
  • Al-Afia Modern Medical
  • Remal Aljazeera Medical Clinics
  • Prof. Clinic
  • Beitko Market
  • Deep Sleep
  • 7th Bird
  • ASHRAFCO
  • Hayat Clinics
  • Rance

Experience in numbers

Numbers that prove the depth of experience before you decide.

Hands-on experience across paid media, tracking, landing pages and multiple markets—each number connected to a commercial goal.

8+
01

Years

In marketing and digital performance

50+
02

Clients

Across multiple industries

500+
03

Campaigns

Planned, launched and optimized

150+
04

Social accounts

Managed hands-on

5
05

Markets served

Hands-on experience across five markets

Services

Everything required to turn traffic into measurable growth.

Ads do not work in isolation from the page or tracking. Each service supports the next stage of the customer journey.

The working stack

The tools I use to turn marketing into measurable growth.

No platform works in isolation. I connect acquisition, measurement and revenue into one journey, so it is clear what is actually driving the result.

12 tools

connected inside one growth system

01

Acquisition

Channels I use to test messages and audiences, then direct budget toward the highest-quality demand.

  • Meta Ads

    Acquisition & retargeting

  • Google Ads

    Capture search intent

  • TikTok Ads

    Rapid creative testing

  • Snapchat Ads

    Local & GCC reach

02

Measurement

Tracking & analytics

A measurement layer that connects every click to an action and turns data into decisions you can use.

  • Google Analytics 4

    Customer journey analysis

  • Google Tag Manager

    Events & tag orchestration

  • Search Console

    Organic visibility signals

  • Looker Studio

    Decision-ready dashboards

03

Conversion

Commerce platforms

Commerce platforms I connect to media and tracking, so real revenue and the full buying journey can be optimized.

  • Shopify

    Stores ready to scale

  • Salla

    Regional commerce

  • WooCommerce

    Flexible buying journeys

  • Zid

    Connected local stores

The outcome that matters

From click to revenue—without gaps in the data.

I connect the stack as one system, turning each click into a clear signal and every signal into a smarter decision.

  1. Create demand
  2. Measure the journey
  3. Connect revenue

Verified dashboard results

From the ad dashboard to the store dashboard—growth across the full journey.

These are not mockups or isolated headline numbers. They are real dashboard captures showing spend, reach, orders and sales when the system works as one.

Click-to-order trackingData-led spend decisionsAds connected to store outcomes

Paid campaign outcomes

Spend converted into visits, carts and completed purchases.

The objective is not to buy views. It is to connect message, audience and post-click behavior in one measurable flow.

01

Compounding impact across Google Ads

313K Clicks · 46.4K Conversions
02

Spend decisions guided by return

2.3 Purchase ROAS
03

Paid-media scale across a long horizon

46.5M Impressions · 4,867 Adds to Cart
04

From attention to completed purchases

337 Purchases · $28.75 Cost per Purchase
05

Reach that turns into store traffic

2.43M Impressions · 33,925 Clicks

Swipe through the results and tap any image to enlarge it

Salla store outcomes

The real outcome appears in orders and sales—not only in Ads Manager.

Captures from real store dashboards show sales, orders, average order value and customer-retention indicators.

01

Growth in sales and order volume

284.29K Sales · 213 Orders
02

Higher sales with stronger repeat purchase

248.55K Sales · 9% Repeat Purchase
03

Turning first orders into customer relationships

202.06K Sales · 801 Orders
04

Order volume built to support growth

257.42K Sales · 1.03K Orders

Swipe through the results and tap any image to enlarge it

Result screenshots are shown without client-identifying information. Past outcomes demonstrate the nature of the experience and do not guarantee a specific future result.

Want to know where part of your budget is being lost right now?

We review the current journey and identify the first practical opportunity worth testing—before increasing spend.

Solutions by business type

Every business needs a different growth path.

Campaigns, messaging and tracking are adapted to the real customer journey, then measured against the indicators that serve the business goal.

01

E-commerce

Turn isolated campaigns into a measurable buying journey.

Before the system

  • Spend split without a single view
  • Pages that miss buying objections
  • Incomplete tracking

After the system

  • Campaigns structured by intent
  • Clearer message and page
  • Measurement from ad to order

Measured through

BudgetCPAROASRevenue
02

Healthcare

Build trust before a patient books or starts a conversation.

Before the system

  • Broad reach with no service split
  • Messaging that misses patient concerns
  • No lead-quality measurement

After the system

  • Campaigns by service and need
  • Content that answers key questions
  • Ads connected to booking or contact

Measured through

LeadsCPLCTRBookings
03

Companies & B2B

Reduce distraction and turn interest into a sales opportunity.

Before the system

  • A generic offer for every buyer
  • Channels working in isolation
  • Reports without a next decision

After the system

  • A message tied to a clear problem
  • A connected channel journey
  • Metrics linked to opportunity quality

Measured through

SpendCPALead qualityPipeline

How I work

Five steps from wasted spend to clearer decisions.

A clear plan, direct ownership and optimization that continues after launch.

  1. 01

    Audit

    Review accounts, tracking, offer, page and conversion journey.

  2. 02

    Strategy

    Define priorities, hypotheses and success metrics before increasing spend.

  3. 03

    Implementation

    Build the campaigns, messaging, pages and measurement setup.

  4. 04

    Optimization

    Review the data and solve the largest point of leakage first.

  5. 05

    Scaling

    Scale what proves its value and stop what does not support the goal.

The working experience

One partner who sees the ad, page and data as a single system.

Direct communication, a complete view of the journey, and clear decisions—not reporting that ends at the numbers.

01

Direct communication

You speak with the person reading the data and making the optimization decisions with you.

  • Context stays intact
  • Faster opportunity response
  • Clear accountability
02

One connected system

The ad, page and tracking are treated as one sales journey—not separate tasks.

  • A consistent post-click message
  • Full customer-journey measurement
  • Focus on the biggest leak first
03

Every report ends in action

You get more than numbers: what happened, why, and exactly what should be tested next.

  • Goal-linked metrics
  • Testable hypotheses
  • Evidence-led scaling
Arabic insights

Practical ideas from the Arabic knowledge library.

The articles are currently published in Arabic and cover advertising, tracking, conversion and sustainable growth.

Swipe to explore more

Want to apply these ideas to your business?

Start with a focused review that identifies the closest opportunity to improve performance.

Request a free performance review

FAQ

Clear answers before you decide.

What you need to know about the process, measurement, budget and first step.

01Who is performance marketing for?

For stores and companies that want to connect ad spend to sales or qualified leads, not just reach and engagement.

02What is included in the free performance review?

We review your goal, current channels and clearest bottleneck, then decide whether there is a fit and a sensible next step.

03Is this suitable for a new business?

It depends on offer clarity, budget and sales readiness. Sometimes building the foundation should come before launching ads.

04Which platforms do you manage?

Meta, Google, TikTok and Snapchat, together with the tracking and analytics required around each platform.

05Can you audit existing ad accounts?

Yes. The audit reviews account structure, tracking, creative, audience and the experience after the click.

06Do you work with GA4, GTM and pixels?

The scope can include setting up or reviewing GA4, GTM, Meta Pixel, TikTok Pixel and the relevant measurement tools.

07Do you build landing pages?

Yes. Messaging, structure and UX are designed to reduce distraction and improve conversion quality.

08Do you offer SEO?

Yes, including technical structure, content and visibility for high-intent searches.

Next step

Before increasing the budget, make sure the system is worth scaling.

Request a free performance review to assess your goal, what is happening now and the closest opportunity to improve performance.

  • A first review of the business goal
  • Identify the clearest point of waste
  • Recommend a practical next step

Request a free performance review

Your WhatsApp number is enough to submit; everything else is optional and helps me review your business before we speak.

I usually reply within one business day

Additional details — optional
Prefer a quick conversation? Send a direct message

A no-obligation first conversation. Your details are used to contact you about this request and measure its source.

Request a free performance review